Course curriculum

  • 1

    Pre-Course Information

    • How to use this course

    • Workbook

    • Speaker Bureau Master List

    • Seminar Companies Master List
  • 2

    Videos

    • Video 1 - Introduction to Beginning a Speaking, and Training Business

    • Video 2 - Choosing a Business Name

    • Video 3 - Why Speaking Businesses Fail

    • Video 4 - How Successful and Lucrative is a Speaking Business

    • Video 5 - Creating Multiple Pots of Income

    • Video 6 - Picking Products and Services to Sell

    • Video 7 - Picking Topics for Seminars and Training

    • Video 8 - Creating Internal Processes for Generating Clients

    • Video 9 - Making the Business Legal

    • Video 10 - Determine the Target Market and Specialization

    • Video 11 - How to Marketing to a Target Group or Specialization

    • Video 12 - The Need for a Specialized Website

    • Video 13 Selecting a 800 Number

    • Video 14 Creating Content for the Presentation

    • Video 15 Creating a Pricing Strategy

    • Video 16 Best Practices for Working with a Speaker Bureau

    • Video 17 Working with Seminar and Training Companies

    • Video 18 Working with State and Federal Clients

    • Video 19 Building Your Group of Potential Clients

    • Video 20 Best Practices for Using Educational Marketing

    • Video 21 Marketing to the Most Important Clients

    • Video 22 Best Practices for Creating Videos

    • Video 23 Choosing Training and Seminar Topics

    • Video 24 Building One's Expertise

    • Video 25 Presentation Skills and How to Expand Them

    • Video 26 National and International Assocications Use Speakers
  • 3

    Sample Newsletters

    • The Mathis Group Messenger: Strategic Planning

    • The Mathis Group Messenger: Customership

    • The Mathis Group Milestone: Leading & Managing Virtual Teams

    • The Mathis Group Milestone: Process Improvement
  • 4

    Sample Display Advertisements

    • 5 Day PMP Virtual Mastermind Ad

    • PMP Boot Camp Ad

    • Webinar Ad

    • Facebook, Twitter, LinkedIn Post Sample Text
  • 5

    Sample Free Report: 25 Marketing Mistakes Speaking and Training Companies Make

    • Report: 25 Marketing Mistakes Speaking and Training Companies Make
  • 6

    Sample Webinar: Project Health Check-Up

    • Sample Webinar: Project Health Check-Up